10 lessons from Lady Gaga
While it's hard to believe Lady Gaga's outrageous clothes could obscure anything, they can distract from the fact that the performer is actually hugely successful. If sales are any indication, she's sold more than 20 million digital copies of her songs. So, what can we learn from her? Blogger Victor Niederhoffer has extracted 10 thought-provoking lessons we can learn from Lady Gaga. For instance:
- The prouct must be packaged and designed with great care and verve. Gaga has a special team, the Haus of Gaga, that designs all her clothes and stage performances. "When I'm writing music I'm thinking about what I'm going to wear on stage." Apple's packaging, its vivid colors, its compactness, directness, ease of use is crucial to its success.
- She has a simple product and a simple name. It's four letters and two syllables. And she combines simple movements, simple melodies, and simple rock rhythms in her songs. The price to weight ratio of Apple products is comparable to her own.
- She has a completely integrated operation, writing her own songs, dancing them, designing her own clothes, and distributing them through a company she owns. The control of product from start to finish a la Apple's designed marketing and then retailing their own products is crucial nowadays to the most successful companies.
Read the full article to see all 10 lessons.
