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10 questions businesses must keep asking

Posted Dec 1st, 2009 at 9:05 PM and seen
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Just because you’re Anna Wintour doesn’t mean you stop wondering about what to wear in the morning. In the same fashion, Forbes presents questions that businesses should never stop asking. A few especially resonated with me:

• What is our purpose for existing?

• Who is our target customer?

• Why does anyone need what we’re selling?

• If there is a need, is it enough to support a profitable business?

• How are your employees holding up?

I can’t help but wonder whether journalists continued pressing ourselves with these 10 questions over the last decade. If so, I wonder if we could have answered better. If not, well, I guess this explains something.

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 Noelle Chun

Comments (11)

Dec 01, 2009
hackmanj said...
You know when you read those questions you wonder how people could NOT think of them.
Dec 02, 2009
Victoria Miles said...
Thanks for this great reminder! Especially for those of us who are new small business owners... Plus, considering many of us are thinking about 2010 right now. :-)

Saludos from Argentina,
Vicky

PS. I enjoyed reading the full article in Forbes!

Dec 02, 2009
JTCrawford said...
Good points...
Dec 02, 2009
Michael Collier liked this post.
Dec 02, 2009
rk liked this post.
Dec 02, 2009
PBCDanielle said...
Kudos on another great article! I agree with hackmanj when he says: "You know when you read those questions you wonder how people could NOT think of them." I think in order to keep your business booming and in good shape, all businesses have to ask themselves these questions on a regular basis, it will not only be good for the company's consumers or clients, but for the company itself.
Dec 02, 2009
Lee Woodford said...
I agree with the comments. The easy part is knowing what we should be doing. The hard part is implementing them which is one of the reasons businesses hire consultants.
Lee
Dec 02, 2009
Adam Zak said...
As a LEAN advocate I recognize these questions because they are so critical to the ultimately sustainable success (or not) of the enterprise. They are, at their core, the voice of your customer. Adam Zak
Dec 03, 2009
Lorenzo Armas S. said...
Son preguntas muy interesantes y bien elaboradas. Sln duda son criterios que hay que analizar, pero sin desconocer tu entorno, el lugar donde tu juegas. un saludo desde Huamachuco Perú
Dec 15, 2009
epicenterone said...
Aaron: I really liked this: it's so easy to get off target. Life, little by little - and over time - seems to do this to me. Thanks for these great questions.
Jan 26, 2010
watch castle said...
Very nice post.

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