10 things CEOs need to know about design
Leslie Bradshaw, president and COOof JESS3 made this presentation about what CEOs should know about design at the Startup Marketing Bootcamp on October 8, 2010. A few of the key points:
- Don’t be bound by geography when hiring designers
- Hire a designer and get out of the way
- Expand the meaning of design with illustrators, cartoonists, and tattoo artists
Ten Things CEOs Need to Know About Design
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