Just because your blog posts haven’t yet garnered the attention of major publishers doesn’t mean there isn’t something to be learned from professional writers to speed along the process.
Margaret Pincus at jeffbullas.com has some excellent advice for clearly communicating great ideas to your readers without unnecessary words or overused phrases getting in the way.
1. Avoid clichés
But you know that, don’t you? And yet clichés are more systemic and invasive then people imagine. A cliché is any idea or expression that has lost its force through overuse, to the point where it becomes meaningless and drab.
Here are some examples that I have found in recent blogs:
- In this day and age
- Never a dull moment
- Given the green light
- Rose to great heights
- Calm before the storm…
2. Write like you speak
Use a conversational tone. Really. And you don’t have to use complete sentences either.
Think of it this way; if you wouldn’t say it a casual conversation, think twice before you write it. A blog is a friendly chat that will inform and entertain your audience. It is not a lecture, an academic thesis or the opportunity to harangue your readers from your soapbox.
Tweak your writing.
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