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12 effective guerrilla marketing stunts

Posted Nov 24th, 2009 at 12:05 PM and seen
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I really like these creative and aggressive marketing stunts gathered by WebUrbanist. Their appeal is its simplicity, flexibility, and spontaneity. Yes, it’s not simple to climb a building to paint an optical illusion mural. But, the folks behind these campaigns not only stepped out of the box, but they kicked it away and really used their noodles.

What are some of your favorite marketing stunts?

Need inspiration?

 L.P. Neenz Faleafine

Comments (5)

Nov 24, 2009
Scott Karambis said...
Charming and clever, but I think I could speak for a lot of people in agency-land when I say that stunts are actually pretty easy to invent for a bunch of obvious reasons. There is an abundance of open creative territory. They tend to be one-offs so you don't need to worry about endurance. The expectations for pay-off are usually low, not least b/c they are almost impossible to measure. What's hard of course is selling them in. So congrats to the hard-working managers and open-minded clients who sold and bought these great ideas.
Nov 24, 2009
TeeTwyford said...
Call me biased, but I still love our Flossie Man Vending Machine stunt http://www.flossie.com/man-vending-machine/
Nov 25, 2009
Steve Bent said...
Like these.

Where're the other 8?

...or was that a guerrila technique to get me to read the article?

Nov 25, 2009
Luke Abbott said...
I really dig (no pun intended) the ceiling mural so much I included it in my latest list of Guerrilla Marketing and Ambient Advertising list.

Full list is here http://bit.ly/6KeF8W

Luke

Nov 27, 2009
akA said...
Thanks for the review, I was part of the the Flip Flop Guerilla Squad, you can see more pictures right here http://www.flickr.com/photos/havaianasspringpursuit/

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