15-minutes and baby-steps to success
Maybe all it takes to succeed is to gain a fifteen-minute advantage. According to Rosabeth Moss Kanter innovation can involve short bursts and baby steps rather than big breakthroughs. According to her, some of the characteristics of success involve innovations that are trial-able, divisible, reversible, and tangible. Be sure to read this posting to see how a “fifteen-minute” competitive advantage is a big deal.
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I could say, I'm motivated by this one....
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