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There are plenty of times when writing a blog feels like sending your thoughts into thin air, then, suddenly, someone makes a thoughtful comment and a light goes on: “Wow, this can be social media.” To keep the conversation going and create a network takes a certain touch, though, a skill for which Marcus Sheridan at Social Media Examiner has some useful tips on how to cultivate.

#1: Write in a Personal Voice

… When done properly, writing in a personal tone and style will immediately help readers feel more comfortable with an author/company and this comfort level naturally lends itself to readers considering leaving their thoughts in the comments section or via email in a direct reply…

#2: Invite Reader Response by Asking Questions

…No matter what your business is, the final paragraph of your blog article is the perfect spot to ask specific questions regarding the topic you’ve just discussed.

Ask readers their thoughts and whether they agree or disagree. Invite them to share further examples that would help other readers. It’s truly amazing the difference this will make if it becomes a habit with everything you write.

#3: Don’t be a Know-it-All

Have you ever read a blog article where the author seemed so snooty or conceited that you were left with a feeling of disdain? Believe it or not, this happens a lot with bloggers and businesses, simply because they confuse arrogance with confidence and authority, thus turning off their readers…

Full story at Social Media Examiner.

Building a better blog.

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