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If you’re a Steve Jobs/Apple/Mac//iPhone/iPad fanboy/girl, you’ll enjoy an interview that Steve gave to the Rolling Stone way back in 1994. Here are some great quotes from it:

• “I visited Xerox PARC in 1979, when I was at Apple. That visit’s been written about — it was a very important visit. I remember being shown their rudimentary graphical-user interface. It was incomplete, some of it wasn’t even right, but the germ of the idea was there. And within 10 minutes, it was so obvious that every computer would work this way someday. You knew it with every bone in your body.”
• “When you ask people to go outside of the mainstream, they take a risk. So there has to be some important reward for taking that risk or else they won’t take it. What we learned was that the reward can’t be one and a half times better or twice as good. That’s not enough. The reward has to be like three or four or five times better to take the risk to jump out of the mainstream.”
• “They [Microsoft] were able to copy the Mac because the Mac was frozen in time. The Mac didn’t change much for the last 10 years. It changed maybe 10 percent. It was a sitting duck. It’s amazing that it took Microsoft 10 years to copy something that was a sitting duck. Apple, unfortunately, doesn’t deserve too much sympathy. They invested hundreds and hundreds of millions of dollars into R&D, but very little came out They produced almost no new innovation since the original Mac itself.”
• “Apple’s a niche product, the Mac was a niche product And yet look at what it did. Apple’s, what, a $9 billion company. It was $2 billion when I left They’re doing OK. Would I be happy if we had a 10 percent market share of the system-software business? I’d be happy now. I’d be very happy. Then I’d go work like crazy to get 20.”

Full interview at Rolling Stone.

Overwhelming Apple coverage.