2016’s 10 best Super Bowl commercials [videos]
Super Bowl commercials have become almost as popular as the big game itself, as advertisers spend millions for the chance to spend a few precious seconds in front of a gold mine of viewers.
Just as their are winners and losers in football, though, not all commercials score big in the eyes of viewers. These results come from TiVo data of 30,000 households of when the ads were allowed to play through.
Here are the ones fans deemed worthy of their attention.
10. Toyota Prius — “Prius 4”
The car manufacturer’s ad features four stars from HBO’s The Wire robbing a bank, and then stealing a Prius for their great escape. It has garnered some negative responses across social media, including for parallels to the televised O.J. Simpson trial from 1994.
9. Skittles: “The Portrait”
The snack company’s 2016 ad also played on celebrity humor. It features musician Steven Tyler, goading his Skittles portrait to sing higher–and subsequently shatter itself.
8. Bud Light: “Raise One to Right Now”
The beer brand had a star-studded cast for its 2016 ad, including actors Amy Schumer, Seth Rogan, and Paul Rudd. The ad parodies the political race, introducing a new party–helmed by Schumer and Rogan–which stands for Bud Light as the great American equalizer.
Full story at Inc.
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Graphics credit: CanvaPosted by Kate Rinsema