Since pinning seems to be all the rage these days, it’s worthwhile to explore how your business could be using this hot new social media property to boost profits.
Debbie Henley at Social Media Examiner has created an A-to-Z guide of using Pinterest to the advantage of your business…unless, of course, you’ve decided to jump on the MANterist wagon instead – dream on, boys!
#1: Add a Pinterest “Follow” and/or “Pin It” Button
One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.
#2: Brands and Pinterest
While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing.
Brian Honigman points out that because Pinterest’s integration with Facebook is still only for personal profiles and not fan pages,* you should choose the email associated with your brand’s Twitter account to set up your Pinterest profile.
“Once you’re on Pinterest, it’s time to either keep the profile photo that’s been pulled from your Twitter account or upload a new one… You can alter the name and email associated with your account, add a location and website and then add a brief description of your brand. Here you can also choose to link your Twitter profile to your Pinterest account publicly.”
Full story at Social Media Examiner.
Pinning for profit.
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