Many community managers sell themselves short. While this is undoubtedly in part due to the persistent trend of many organizations to limit the role of community managers to updating their brands Facebook page or LinkedIn group, it does rather render the “manager” part of their job title redundant. Folks like that aren’t really managing anyone. All they’re doing is acting as a mouthpiece for the marketing team.
When community management is done well, however, it doesn’t just require management skills; it requires exceptional leadership skills. If your company is a true social business, then your communities will be used to deliver things that matter to your company. They’ll be delivering great customer service, collaborating on new products and maybe even helping define the future strategy of the organization.
Full story at SmartBrief Social Media.
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