Many senior managers and politicians are in a quandary about social media. On one hand, they look at this incredibly popular phenomenon and feel it’s something they should be a part of; on the other, they see a potential time sink and a reputation risk.
A study this year found that 30% of senior executives have a social media presence, with many of those being little more than shells, while another study found that 10% of CIOs use social media.
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