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If you can get past the initial privacy concerns, security flaws, and general uneasiness that clouded Google Buzz’s entrace into your Gmail account—you’ll see that it can be used as a powerful, all-encompassing personal branding tool. Dan Schwabel has outlined a four-step process to help you do just that. See the first two tips below:

• Use your Google Profile as a brand portal. Be sure to fill out all available spaces and add links to your website, blogs, and prominent social networking sites like LinkedIn.
• Syndicate external content into Google Buzz. Sync-up your content-sharing sites like YouTube, Twitter, and Flickr—then let Buzz do the work for you.

See all four steps at Personal Branding Blog.

Learn how to brand with the best of ‘em.