While social media outlets can be a great resource for getting word out about your brand, the downside is there are a number of policies you may inadvertently violate that could spell the end of all your hard work.
To help you avoid making one of these tragic mistakes, Corey Eridon at HubSpot has a list of forty ways to stay in the good graces of the big social media sites, and keep your marketing efforts on track.
1) Grabbing another company’s account name. When you open an account on Pinterest, you’re indicating that you are authorized to act on behalf of that company. So if you’re not an employee of that company, you’re not authorized. And if you get caught, you’re not allowed on Pinterest anymore, either.
2) Pinning copyrighted content. Any content you post cannot infringe on the rights of the content creator. Make sure it’s either content you’ve created yourself, or content you have a license to share. That means if you’re posting an image from your blog post that better be copyright-free!
3) Using LinkedIn messages as an ESP. LinkedIn messages are not to be used for mass emailing. This constitutes a misuse of service, and can get you kicked off the network.
4) Putting links and email addresses where they don’t belong. You get to fill out your profile however you want, as long as it’s accurate. So if you put, say, a link to your blog in, oh I don’t know, the ‘Name’ field … you’re gonna get shut down pretty fast.
1) Impersonating others. If you’re impersonating others in an attempt to mislead other Twitter users, Twitter will not be happy. That means no pretending to be a competitor — that’s a low blow move, anyway.
2) Snagging trademarked usernames. Another sketchy move is trying to grab your competitor’s username. If they’ve trademarked the name, Twitter will reclaim it from you on their behalf. Twitter will also suspend you if you’re using trademarked logos on your profile.
Full story at HubSpot.
Following the rules of social media.
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