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Many non-profit orginizations have online donation pages but receive very few donations. The reasons for this problem range from low site traffic to a poorly designed website. To ensure you get lots of visitors who will want to click the donate button, it’s essential to master these five keys to online fundraising success.

1. Make sure your website clearly identifies who you are, what your mission is, and who you serve. No one should have to dig for this type of information, so display it effectively and simply.

2. Ensure your site appeals to visitors on an emotional level. statistics and rational arguments don’t inspire people to donate, stories about real people do. So be sure to serve as a platform for building connections.

Read more about the five ways to improve your online fundraising efforts here.

Learn lots more about fundraising.