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5 reasons why Facebook exodus failed

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I didn't realize there was a coup to bail Facebook on Memorial Day until I saw a tweet asking if anyone had quit the social networking site that has enough members to be one of the largest countries in the world. Apparently, the frustration with Facebook's privacy settings or lack thereof launched the call for a revolution.

About 33K heeded the call to close their accounts, but that's a small percentage of the more than 400 million users that call Facebook home. Here's why "Quit Facebook" Day earns a shiny fail whale:

  • It was Memorial Day, users were spending time with family and friends uploading photos of their fun to the Facebook app.
  • Facebook already announced an improvement to their privacy settings, it was good enough for the other 399,967,000 users.
  • Users have too much invested in their Facebook community.

Are you one of the 33K? More importantly, how many of you created fan pages for yourself instead?

Full story at Social Media Today.

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Photo credit: Fotolia


Comments (5)

Jun 02, 2010
Drew B. said...
You don't really believe any of those numbers, do you? If Facebook said they had 2.2 billion users, would you believe it? Taking their 400 million figure (which is worldwide, obviously) and subtracting out non-U.S. users, do you REALLY believe that the likelihood of any U.S. adult (anyone over 18) being a Facebook user is almost 1 in 2? That's just laughable. Show me one valid sample where that holds true. (OK... I'll see your college campuses and 20-somethings and raise you retirement communities and 70-somethings.)

I'd bet my life you could safely chop a zero off Facebook's supposed user numbers and have a more accurate portrayal of how many people really use it.

Jun 02, 2010
Jon said...
I tried to quit... really TRIED! but the damn thing wouldn't let me. Something about me being the developer of an application, so I quit all apps, still no go. Next step I am going to just block everybody.
Jun 02, 2010
WolvenSpectre said...
There was not supposed to be any "mass exodus", that was an invention of the media. The movement was to get people who quiting was the right thing for them to do for them...

and as for failing... a city worth of people chose to leave. I would have joined in but I had left for trust reasons right before this happened and I don't trust them to go back.

Jun 02, 2010
Ronald Widha said...
"Users have too much invested in their Facebook community."
I totally agree
Jun 02, 2010
john said...
I didn't quit spybook but then again, I may have only used it 5 or 6 times in a year. I probably will quit but its in the queue of things to do still. I didn't hardly use it because I knew it was spybook and knew they liked to sell info so probably being a pretty much non existing user, (would you buy a user who as logged in 5 or 6 times a year if you were an advertiser and has never really updated his page?
Anyways, I don't like most of the social spy applications but I do use twitter everyday for news. Hope that helps.

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