Twitter is an incredible way to connect with people and spread your brand far and wide, but once you’ve gotten the hang of the media, there are a few tips Buddy Media gleaned from surveying 320 handles of the big brands to hone your communication skills to a fine — and effective — point.
1. Keep Tweets Short
According to their insights, tweets that contained less than 100 characters received 17% higher engagement compared to tweets that were longer.
2. Use one or two hashtags
The study also found that many brands are underutilizing hashtags – only 24% of brands’ tweets contains hashtags. Brands that use hashtags received two times more engagement than those without them. However, the engagement levels drop if brands use more than three hashtags. Remember: Less is MORE!
Brands and businesses should limit usage to one or two hashtags per tweet.
Full story at Ask Aaron Lee.
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