Finding new clients is only one way to use a business or social network, and two-way relationships lead to many more advantages for your company, as Ivan Misner at Entrepreneur points out.
Here are five ways to build more effective business relationships that can give you valuable information about new markets, up-to-date developments in your own field as well as expertise from other professionals.
1. Before you ask for something, give something. It’s important to build some social capital with the people in your network before you start asking for favors. Seeking help from people before you’ve given anything is a little like trying to get a withdrawal from your banking account without having put anything in first.
2. Restrict your requests for advice to a person’s area of expertise. Otherwise, you risk putting a fellow network member on the spot and making him or her uncomfortable.
Full story at Entrepreneur.
Building better business relationships.
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