Although Pinterest has been sweeping the social media world in recent months, you might be wondering if it’s really worth your while to invest valuable business time and resources jumping on the bandwagon, however tastefully decorated it may be.
Jason Miles at Social Media Examiner has whittled your decision-making down to five criteria to help you decide whether to join the pinning frenzy or stick with more familiar territory.
#1: Tap Into the Wisdom of Your Crowd
Look in your Google Analytics. You might have a surprise if you check the traffic referral section and discover that Pinterest is already driving traffic your way.
If so, then your customers are already indicating this is a platform for you to consider investing your time on. They say the customer is always right, and in this case, you might have a very easy decision to make about joining Pinterest…
#2: Audit Your Eye Candy
Do you have any high-quality pictures, video or related visual content developed?
Think creatively about this. It doesn’t have to be a product shot or video. It could be an infographic you’ve had made, a book cover from one of your published works or even an original quote placed onto an image using Photoshop Elements.
The trick here is quality over quantity. To spark a pinning frenzy, you must identify your highest-quality visual content, and then put it within easy reach of Pinterest users…
Full story at Social Media Examiner.
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