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When used correctly, LinkedIn can serve as a phenomenal recruiting and brand solidifying platform. When done wrong, however, it can actually do some hefty damage to your personal and professional brand reputations. Anne Field has outlined six of the most common LinkedIn mistakes small businesses make, and what to do instead. See a few mistakes below:

• Joining too many groups.
• Failing to highlight the problems you solved for customers in your profile.
• Promoting your product or service in a message group or group dicussion.

See all six avoidable mistakes and their solutions at Open Forum.

Total LinkedIn coverage.