Entrepreneurs have so many balls to juggle keeping a business going that it’s pretty easy to suddenly find yourself overwhelmed and wondering how you’ve kept them in the air so long without knocking yourself unconscious.
If you find yourself in this situation, it’s time to step back, take a deep breath, and check out these six steps to rediscover your focus from Chris Garrett at Copyblogger.
First, why you?
You have a few big questions to answer first. Everything hinges on this, because these questions alone can bring on those overwhelm feelings.
- What do you do?
- Who do you do it for?
- Why would someone choose you over someone else?
You don’t have to get this right first time, but you do have to have some idea that broadly works if you are going to make traction.
It especially works well if you can talk in terms of a beneficial outcome. Rather than say you perform acupuncture, talk about permanently removing back pain.
You know you are on the right track if people say “Oh interesting, how does that work?” or “How do you do that?” rather than “That’s nice, goodbye!”
Full story at Copyblogger.
Grabbing the reins of business.
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