Since social media can be a powerful tool for building a brand, it’s a worthwhile investment of your time, but that doesn’t mean it has to take up more than its fair share.
As Todd Giannattasio at Social Media Today explains, setting up an effective social media routine is a great way to keep your fans engaged with new and relevant content, while keeping your focus on a clear-cut goal that speaks to your base rather than chasing a huge, but unengaged audience.
1. Monitor New Posts In Your RSS reader
Add all of the sites that you read on a regular basis to something like Google Reader and catch up on what’s been posted around the web all in one place. Make a folder of “strategic partners” to keep tabs on. These are influencers in your industry that are not really competition but share a target demographic with you. Connecting with them and building relationships will help you get in front of your ideal audience more quickly.
2. Buffer New Quality Content
Mention the author of the post as opposed to just the site that it was published on (if it isn’t an individual’s site). I find that you get a much higher response rate talking to individuals as opposed to brands that have a zillion followers.
Use a tool like SocialBro to measure your best times for posting online and import it (they do this seamlessly) to Buffer App. Then when you’re browsing through your RSS reader, you can throw new content into the Buffer to be posted throughout the day.
Full story at Social Media Today.
Setting a social media strategy.
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