Wondering how to gain more Twitter followers but don’t want to rely on anecdotal evidence alone?
Now, go forth and tweet like a champ.
1. Avoid negative sentiments
If you’re quite a negative Tweeter, then it could be time to change, if you care about getting more followers. In general people are attracted to those who put out broadly positive tweets.
It seems that negative or sarcastic tweets are not endearing. In this study, being consistently negative was one of the strongest predictors of low follower growth. The average ratio was two positive tweets to one negative, so you’d be looking to beat this to help draw in other users.
2. Inform, don’t meform
This one is so important for gaining new followers. A previous study has shown that there are broadly two types of Twitter users (Naaman, 2010):
- Informers: 20% share information and reply to other users
- Meformers: 80% mostly send out information about themselves.
This study found that it’s the informers who get more followers, while themeformers lose out.
Being informative was one of the strongest predictors of gaining new followers in this study: this included passing on links and retweeting. In fact being an informer rather than a meformer was associated with 30 times more growth in followers!
Full story at PsyBlog.
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