Social media has become an important tool for businesses big and small when it comes to marketing their brand, but if your audience engagement isn’t living up to expectations, it could be time to take a few hints from Bryden McGrath at Social Media Examiner to get the ball rolling a little faster as well as in the right direction.
#1: Use Facebook to Highlight Employees and Reach Out to Fans
Your company is only as good as your hardworking employees—so don’t be afraid to highlight them…
#2: Get Personal on Twitter
Get creative by using video to connect on Twitter.
You can use Twitter Vsnap to send personalized videos. Vsnap is a tool that allows you to record a video message with a maximum length of 60 seconds. Use this to send a personal video message to a follower on Twitter.
Every new follower Vsnap gains on Twitter is sent a personal video message through the service.
Making these short video messages personable is easy. Look at your target’s Twitter bio to see if something interesting jumps out and use this to craft your message. Or say thanks to someone who shared your content or became a new follower. Or answer a question someone has about your company…
#3: Use Google+ Circles, Communities and Hangouts to Create Valuable Conversations
Create and share Google+ Circles your followers will find useful.
One Google+ feature that is sometimes underutilized is the ability to share Circles.
Your company can become a resource for users looking for more people to follow related to your company’s industry. After sharing the Circle on Google+, you can copy the link and share it in a blog post or on Twitter…
Full story at Social Media Examiner.
Tapping the potential of social media.
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