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7 tips for creating fabulous (and effective) Facebook ads

Plenty of social networks have come on the scene since Facebook threw open its virtual doors, but that doesn’t mean Facebook ads have lost their power to boost your biz.

Both click-through rates and ad revenue have boomed in the last year, and the key to tapping into this success is creating visually striking ads customers will find tantalizing.

Canva’s Jason Allan provides seven points to guide you through the process.

1. Capture attention with graphics.

When designing ads for Facebook it’s important to keep in mind the principles of any advertising. That is relevance, value proposition and a single call to action. Creative graphics can help you achieve all these things. Whether it’s adding text to an image, an icon or logo, graphics play an important role in capturing attention- and capturing attention is the first thing you need to do with any ad…

2. Include a call to action.

You can have the best looking ad in the world but if users are not sure what to do or don’t understand what’s in it for them, your ad fails. That’s why adding a call to action (CTA), value proposition or incentive to your visual content is critical… Adding a call to action and/or value proposition to these images does two things.

1) It let’s you know the what’s in it for you.

2) It let’s you know what you need to do.

Full story at Canva.

Using Facebook for business.

Graphics credit: Canva

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