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Since its inception, advertisers and marketers have been vying to get in on the Twitter action, and while many have succeeded, many more have flopped. Why? Because to be an effective marketer on Twitter, you must completely shed your traditional advertising routine. Think of Twitter as a room full of conversations. You can’t send out a press release, or any other form of one-way communication. If you’re not willing to interact with your customers and be transparent—you’re going to fail. To help get you in the appropriate (and necessary) mindset, here are seven tips for marketing with Twitter.

Connect person-to-person. People don’t talk to brands, they talk to people.

It doesn’t matter how large your company is. On Twitter, people want to connect to a person. They are not interested in talking to your ‘brand’. Make your updates personable and human, not scrubbed and polished like news columns. It’s fine to be a little rough around the edges.

Tracking conversations. Listen and learn.

By using the @reply feature, it’s easy to discover people talking about your brand. The Twitter search function also allows you to search by your company or product name. Use these tools to discover the things being said about you in real-time. Stay on top of what’s being said about you by frequently checking your @replies; you might be surprised by what you find.

See all seven tips at Twitip.

All the latest Twitter tips and tricks.

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