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Hey, it wouldn’t be a social media platform if there wasn’t a following to attract, and Instagram is one place you may not have considered boosting your brand’s presence until recently.

Well, let today be that day with these seven tips from Brian DiFeo at Social Fresh. After all, if images are such a powerful piece of the branding puzzle, then the world’s most popular photo-sharing site is the place to be.

1. Jumpstart with Existing Audiences

An initial push to your community is a great start. Announce your presence on Instagram using your current channel, some examples:

- email lists

- newsletter

- website

- Facebook

- Twitter

- Signage

Explain to these existing audiences what Instagram is (since your audience may be new to it), and encourage them to follow the account…

2. Content + Engagement

Instagram may be low on a brand’s list of priorities, but if the account is managed poorly it can hurt your brand’s overall message. Assign someone to the account who has experience with community management and has an understanding of and interest in photography.

Don’t just post a photo because you haven’t in a while. Do not treat Instagram as just a channel to occasionally push extra photos to…

Full story at Social Fresh.

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