Marketing doesn’t have to be a button-down business and if you recall the advertising you best remember, chances are there were a few laughs to be had.
If being the office cut-up doesn’t come naturally, though, Leyl Master Black at Mashable has a few tips for finding the right places to insert humor, especially when it comes to online marketing.
Who knows? Your next campaign could be the one that goes viral.
1. Deliver Data With a Punch Line
If you grew up in the 70s, you’ll likely have fond memories of Mr. Kotter, the aspiring stand-up comedian who brought humor to his classroom full of Sweathogs. Take a page from Mr. Kotter’s course book and use humor to educate your audience.
For example, real estate broker Herman Chan created a video blog about real estate and design called “Habitat for Hermanity” that pokes fun at the real estate business while empowering buyers and sellers with behind-the-scene tips and secrets of the industry. Chan shoots and edits most of the videos himself using his iPhone and believes the blog “makes me memorable amongst a sea of boring realtors.”
According to Chan, “Younger generations have been socialized to receive info via humor. My clients don’t watch 20/20 or Nightline for news, they watch Colbert and Jon Stewart. They want data delivered with a punch line.”
Full story at Mashable.
Laughter is the best marketing.
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