If your company has decided to take the plunge and dive into the deep end of social media marketing, part of the challenge is making sure the team you have in place is in sync with the message your company wants to send.
Jim Belosic of Social Media Examiner has collected eight pieces of advice to ensure your efforts get off to a good start, and hopefully open up the world of business opportunity that is social media.
#1: Create a Social Style Guide
Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating astyle guide is to define your company’s voice…
#2: Define Social Goals
When creating your style guide, keep your goals in mind. What are you looking for from your presence on Facebook?
- Do you want to get users talking?
- Do you want their feedback so you can build a better product?
- Do you want them to advertise your brand for you by sharing your content?
Once you establish your goals, you can amend your style guide accordingly…
Full story at Social Media Examiner.
Social media marketing.
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