With all the choices out there in the blogosphere, to have your ideas read means expressing yourself in a way that tempts an audience to your site and keeps reeling them back in for more.
To get down the basics, Shareaholic’s Ginny Soskey shared these nine elements with ProBlogger to point you in the right direction.
It’s essential to start your post off with a great headline.
In Shareaholic’s publisher network, the most shared websites tend to optimize for keywords in their headlines, include headlines less than ten words, and stick to “list” and “how to” kinds of posts. Think of your headline as a tweet—would you click through to the link if it showed up on your feed? Crafting a headline in the form of a tweet also ensures that your headline is short enough to be shared via Twitter.
People like to scan, and large blocks of text scare them off. Try to break up your copy with several sub-headers as it will make it easy for readers to digest your content. Having sub-headers will also help them to comprehend your post as the main points are brought immediately to their attention. Numbers, bolded text or larger font size are all ways you can create sub-headings for your blog. If you have several authors for your blog, be sure to tell them how you want your sub-headers to be styled in your editorial guidelines.
Full story at Problogger.
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