First impressions are everything, so when you put a product out on social media, you want the launch to be creative, attention-getting and a strong first step in the right direction.
Social Media Examiner’s Michael Stelzner has nine creative ideas for launching your product or brand sure to make a splash in a crowded pond that will get your efforts the right kind of attention.
Tip #1: Create a Teaser Campaign on Facebook
When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.
My teaser campaign was code-named “Project Torch” and I referred to it every now and again on Facebook…
Starting months before launch, I regularly posted random images of torches, Indiana Jones and updates about my progress on “Project Torch.”
People were private messaging me, calling me and emailing me (family, friends and business peers) wondering what in the world this secret project was.
Tips when doing a teaser campaign:
- Experiment using Facebook posts with and without images.- Share progress images (I showed fuzzed-out logos we were working on).- Reference your “code name” in all of your updates to create natural curiosity.- Be very careful not to reveal too much too early (even to your closest friends and employees!).
Full story at Social Media Examiner.
A flair for social media marketing.
Photo credit: FotoliaAuthor on Google+