9 fun ways to launch a product on social mediasocial media
First impressions are everything, so when you put a product out on social media, you want the launch to be creative, attention-getting and a strong first step in the right direction.
Tip #1: Create a Teaser Campaign on Facebook
When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.
My teaser campaign was code-named “Project Torch” and I referred to it every now and again on Facebook…
Starting months before launch, I regularly posted random images of torches, Indiana Jones and updates about my progress on “Project Torch.”
Tips when doing a teaser campaign:
- Experiment using Facebook posts with and without images.- Share progress images (I showed fuzzed-out logos we were working on).- Reference your “code name” in all of your updates to create natural curiosity.- Be very careful not to reveal too much too early (even to your closest friends and employees!).
Full story at Social Media Examiner.
Photo credit: FotoliaPosted by Kate Rinsema