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9 principles of innovation from Marissa Mayer

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One of the biggest stories of last week was the hiring of Google executive and its first female engineer, Marissa Mayer, to take the helm at Yahoo, so now is an interesting time to take a step back in time – 2008 to be exact – to see what her principles of innovation were as shared with Chuck Salter of Fast Company.

1. INNOVATION, NOT INSTANT PERFECTION.

“There are two different types of programmers. Some like to code for months or even years, and hope they will have built the perfect product. That’s castle building. Companies work this way, too. Apple is great at it. If you get it right and you’ve built just the perfect thing, you get this worldwide ‘Wow!’ The problem is, if you get it wrong, you get a thud, a thud in which you’ve spent, like, five years and 100 people on something the market doesn’t want. Others prefer to have something working at the end of the day, something to refine and improve the next day. That’s what we do: our ‘launch early and often’ strategy. The hardest part about indoctrinating people into our culture is when engineers show me a prototype and I’m like, ‘Great, let’s go!’ They’ll say, ‘Oh, no, it’s not ready. It’s not up to Google standards. This doesn’t look like a Google product yet.’ They want to castle-build and do all these other features and make it all perfect.

I tell them, ‘The Googly thing is to launch it early on Google Labs and then iterate, learning what the market wants–and making it great.’ The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back.”

2. IDEAS COME FROM EVERYWHERE

“We have this great internal list where people post new ideas and everyone can go on and see them. It’s like a voting pool where you can say how good or bad you think an idea is. Those comments lead to new ideas.”

Full story at Fast Company.

Principles of innovation.

Photo credit: Fotolia

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