Alltop.com

One way to give your brand a personal identity is by delivering a great company video. A video can tell your story, serve as a tutorial for using your product—it can be whatever you want it to be. The key, however, is nailing it. A bad video can turn people away from your brand. Here are nine sure-fire (and simple) ways to rock your company video.

1. Talk first. Your best storytellers are your employees—and they rarely get the chance to be heard and recognized. You’ll be amazed at what you hear and capture.

3. Add a little drama. You don’t need a dragon or a light saber fight to add some conflict in your video. Just slip in a challenge that your company helps people overcome, and you’ll seem more valuable and believable.

Read on for all nine ways to make your company video one to remember. Oh, and here’s Alltop.com’s company video, which I think serves as a shiny example of what works.

Brand with the best of ‘em.