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9 ways to #fail at online marketing

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While there are a plethora of articles telling online marketers what they should be doing to reach their targeted audiences, there is a significant lack of posts outlining the opposite—what not to do. To help remedy the situation, here are nine ways to fail at digital marketing. See a few below:

  • Spamming. Before you start blindly throwing marketing messages around on various platforms, think about how annoying it would be if you were the recipient.
  • Pop-ups. Like spamming inboxes, intrusive advertising on web pages is equally startling (when paired with music) and annoying.
  • Keyword stuffing of URLs and page content. It’s unethical, it adds little to no value, and it’s seriously out of date.

See all nine at Econsultancy.

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