In any relationship, trust is the key to success and that goes for businesses and brands in the age of social media as well.
If customer loyalty and referrals are your goal, then building and maintaining trust should be high on the to-do list, so Copyblogger’s Barry Feldman has these nine actions to avoid with your audience.
1. Your brand does all the talking
If you don’t let your fans and readers interact with your brand, you’re just being a used car salesman.
Perhaps your website is devoid of dialogue. Maybe you don’t have a blog, a forum, or published reviews of your business. The voice on the site is only yours, and no one else’s.
You have all the answers, but no one was given the chance to ask a question.
Why does your site lack opportunities for interaction? Perhaps you’re fixated on moving product out the door as quickly as possible. Or maybe you’re just not interested in what the customer has to say.
Either way, when your brand does all the talking on your website, you’ve got a recipe for distrust.
2. You’re anti-social
I know, I know. You don’t have time for social media.
You actually checked it out. You even set up a couple of accounts. But after a month of sharing your opinions and pitches, nary a cash register rang.
You think you’ve proved it — Facebook’s not worth liking, Twitter is for the birds, and you never really figured out what Google+ was supposed to be about anyway.
But don’t fool yourself. Those billions of customers you’ve chosen not to connect with are going to find relationships elsewhere.
Full story at Copyblogger.
Building trust on social media.
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