Health startups are a little different from other startups. Fortunately, this GigaOm article tailors its advice on crowdsourcing specifically for health-related start ups. Here’s an example of the advice they offer:
Learn the landscape
Crowdfunding in health care is relatively new, but it’s still full of several, very different options. There are pros and cons to each platform and it’s worth spending the time figuring out where you want to park your campaign.
MedStartr, for example, may have ambitions of hosting million-dollar fundraising campaigns. But, for now, many of its projects ask for less than $10,000, or even $5,000 dollars and its traffic tends to hover around 30,000 visitors a month, Fair said. On the other end, Indiegogo campaigns regularly raise several hundred thousand dollars and the site is far more heavily-trafficked, but it’s not a site known for health and medicine. And it doesn’t provide the same level of marketing or promotional support as MedStartr can.
In equity crowdfunding, Angelist has more cachet among Silicon Valley investors but Healthfundr and VentureHealth, while both are only barely a months-old, could ultimately do a better job of more actively pairing health-centric investors with entrepreneurs.
Full story on GigaOm.
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