It’s easy to get lost in the intricacies of social media. Use this article to keep you on track. It offers five tips on how to get the most impact out of your social media campaigns. Here’s one tip:
Connect everything. Stop thinking about your website, your social sites and your sales effort as separate, disconnected and unrelated parts of your business. For example, today, you are delivering an experience to a prospect. The person sees you on LinkedIn, clicks through and views your website, then calls and speaks with a salesperson. Two days later, the person sees what you are doing on Facebook and looks for video on YouTube. It’s all connected. You have to remember that, leverage it and make sure your prospect gets treated to a remarkable experience through every channel. A well-thought-out marketing strategy and social media marketing plan help you make all of the connections and allow you to deliver the experience sought by prospects.
Full story at SmartBlog on Social Media.
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