If you’re not a golf fan, you might not know that Bubba Watson was a winner of the masters golf tournament in 2012. You might also be unaware of his huge social media presence. This CNet article points out the five things you can learn from Bubba Watson’s social media buzz. For example:
1. Success in real life translates into success in social media. As you can see from the above graphic on TwitterCounter.com/bubbawatson, over the last month, his Twitter followers increased, with the most dramatic increases coming after his success on Masters Sunday (71,000 additional followers). It’s only natural that the win on worldwide television would result in more followers, but the number continued to climb throughout the week as he did the usual victory lap of TV shows. And that’s because he was charming, open, and interesting in his TV interviews. People want to connect with folks like that.
2. Practice, practice, practice. Sounds like a golf lesson, but it’s also a Twitter lesson. Be active on the network, post as often as makes sense for you and you will get better and better at it. Many celebrities, new on Twitter after sudden attention, don’t know how to use it properly. While Watson’s follower numbers are attention-grabbing, note the number of tweets he has posted since September 16, 2009 (his Twitter birthday, according to TwBirthday.com): Almost 40,000.
More social media tips.
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