A startup’s guide to social media ROI
When starting a business, it’s vital that every business owner focus on the term “return on investment.” ROI is the ratio of the amount of money earned based on the cost of an initiative, and it helps gauge the effectiveness of marketing campaigns, expansion plans and even personnel changes. To the extent possible, business owners should take the same approach with social media. Here are some suggestions for getting started with thinking about company’s ROI from its social media initiatives.
Full story at SmartBrief Social Media.
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