For women who hate carrying a purse on a night out, or find pants oppressive, two college juniors might just have the solution
After noticing that their female friends kept losing their smartphones while out clubbing and drinking, two entrepreneurial University of Washington juniors came up with a purchasable solution: The JoeyBra. The push-up bra has a pouch on each side (hence the name, a reference to a baby kangaroo) for stashing your iPhone, ID, keys, credit cards, or a bit of cash, so women don’t have to carry a purse or wear pants.
More about the design and the official sales pitch:
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