3M doesn’t look at social media as a new thing. For 100 years, the company has been working with customers to collaborate and create products. Social only offers the company more tools with which to do it.
But that doesn’t mean 3M isn’t aggressively exploring ways to use these tools to integrate the customer voice even more into the business. At SocialMedia.org’s BlogWell conference, 3M’s Greg Gerik explained how the company is doing it and some of the fantastic results it is seeing.
Full story at SmartBrief Social Media.
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