American Family Insurance has 17 consumer-facing social media presences. While this might seem like a lot, Michelle Wingate, the company’s social media manager, acknowledged that this is small compared with some companies that have 200 to 300 distinct presences. That’s the reason when American Family Insurance was considering Pinterest, an emerging social media platform, it wanted to make sure the network was worth the company’s time.
Wingate explained that with fewer resources than the bigger guys, American Family Insurance thrives on seizing social media opportunities such as Pinterest and leading the way.
Full story at SmartBrief Social Media.
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