Andy’s Answers: How Food Network brought everyone around its social media table Food NetworkSarah De Heersocial mediasocial media director
For food people, Thanksgiving is like the Super Bowl. For an event that’s such a big deal, Food Network’s social media director, Kate Gold, and online editor, Sarah De Heer, wanted to include everyone.
So they started a social media campaign that was inspired by how food brings everyone together. They called it the Communal Table and asked everyone to #pullupachair. What happened next was an amazing feast of content, partnership and community engagement.
Full story at SmartBrief Social Media.
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