Andy’s Answers: How GE turns focused connections into big impressionsGeneral Electrichealth challengessocial experience
Working out and living healthy is easier when your friends are doing it, too. General Electric gets this, so the company built a social experience into one of the brand’s key pillars, health, and called it HealthyShare.
The network encourages members to share their progress on health challenges, invite friends to join them and find others with similar goals. This was much more interactive than a Facebook or Twitter button at the top of the page (which the company had tried before). GE was also quickly seeing opportunities to surprise and delight that turned into a great word-of-mouth strategy.
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