Holy Kaw!

All the topics that interest us.

Andy’s Answers: How Kraft Food is using social TV to get fans talking

Media_httpfarm6static_brqeb

At SocialMedia.org’s recent BlogWell conference, Kraft Foods’ Beth Reilly started her presentation with some impressive numbers: More than 86% of mobile Internet users surf the Web while watching TV, and almost half of tablet users visit social networks while watching TV, with 45% doing so during commercials.

Reilly also cited a Time Warner study that found that viewers who interacted with social media on a second screen during programming were more engaged than those who didn’t. So, Reilly and her team at Kraft acted on all of this research and launched a few social TV pilot programs.

Full story at SmartBrief Social Media.

More SmartBrief stories.

Photo credit: Fotolia

Posted by

0 Comments

Leave a Reply