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Andy’s Answers: How Outback Steakhouse makes superfans superadvocates

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Outback Steakhouse Senior Director of Direct Consumer Marketing Ken Bott says the golden rule applies to social media marketing — and following that rule is what turns superfans into advocates for your stuff. By making every personal interaction count, Bott and Direct to Consumer Marketing Manager Dan Holm created deeper, more authentic relationships with fans.

In fact, one relationship led to an amazing word-of-mouth story that got the whole country talking about Outback Steakhouse. In their presentation at SocialMedia.org‘s BlogWell conference in New York City, Bott and Holm explained how surprising a superfan with 40 gift cards to give away on his 40th birthday led to something bigger than they ever expected.

Full story at SmartBrief Social Media.

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