Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.
But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.
Full story at SmartBrief Social Media.
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