Holy Kaw!

All the topics that interest us.

Andy’s Answers: How Reebok consolidated hundreds of social media accounts


Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.

But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.

Full story at SmartBrief Social Media.

More SmartBrief stories.

Posted by

Comments are off for this post.