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Answer the big social media questions first

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The big questions in social media strategy may not be the most diverting, but it is essential to answer them before getting lost in the details, SmartBrief’s Jesse Stanchak writes. Have well-defined ideas about who you’re trying to reach, what their needs are and how you can align their needs with yours in a way that’s trackable and adaptable, Stanchak writes.

Full story at SmartBrief/SmartBlog on Social Media.

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