Restaurants have more social-marketing applications and options this season, and some chains have been announcing splashy social plans in recent weeks. Chili’s Grill & Bar, for example, is sending out a different offer each day leading up to Christmas via Facebook, Twitter, Pinterest, mobile website and app as part of the chain’s “Holidaily” promotion.
The 32-day campaign uses social tools to create richer marketing by building on the Holidaily tradition started two years ago, largely because updates are daily, instead of weekly website postings or e-mails, Chili’s says. “We’re seeing more and more engagement happening with our guests in the social space, so part of it is wanting to be where our guests are. If they have opted in on those social platforms to be friends of the brand, it’s a great way to let them know what’s happening,” Krista Gibson, senior vice president of parent Brinker International, told Nation’s Restaurant News.
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