Does Starbucks get the most social media mentions because it’s more social-savvy or because it’s Starbucks? How much do Facebook likes, tweets, Pinterest pins and Foursquare check-ins translate into new sales? How much time and money should your restaurant invest in social media efforts and where should those resources come from?
These questions and more are likely to be on tap when FohBoh and Networld Media Group present the Foodservice Social Media Universe conference in Chicago this month, and they’re questions that have been getting more and more media coverage lately.
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